Venus represents love, relatedness, values, social urges, art, beauty, creation, attraction, luck, personal magnetism, money, nurturing mother love, sensuality, bonding energy, harmony and merging. In the physical body it rules the kidneys, urinary tract, the venous blood and system, the throat, the larynx, and general physical attractiveness and magnetism.
Venus symbolizes the force of attraction in the universe, bringing things together to form a more perfect, complete and stable whole than that which previously existed in parts. In human beings this attractive force manifests as love: for others and for beauty. Through Venus we relate to others, appreciate the aesthetic principles of balance, harmony, color and sound, and learn to cooperate.
Venus, the goddess of love, beauty and harmony, rules the signs Libra and Taurus. In Libra Venus is aesthetic and cultured, lending harmony and love to relationships. In Taurus it is more earthy, materialistic and sensual, teaching the true value of what we attract and possess through our free will and the responsibilities of ownership. Since it is through this attractive principle that we draw and add to ourselves, an afflicted Venus spells difficulties with love and money. Often this shows a need to learn the true meaning of giving and sharing.
In a man’s chart Venus represents his feminine ideal, and the female he is looking for – if he is looking for a female. Venus also rules our values, and enjoyment of all kinds. With the addition of Venus’ love, art and beauty, mere existence on Earth is transformed into a life that is worth living.